The new logo is based on a modern sports design which is directed at simplification and minimalism. It keeps to traditions of the sports society but outstands among other Lokomotiv clubs.
The logo was developed by Quberten Studio. The chief designer is Mikhail Antipin who is famous in the sports design world due to logos of Amur and Admiral Hockey Clubs. Along with the logo, the studio developed a package of visual identity, including additional logos, lettering, and the game kit printing design.
The game kit for the 2018/2019 season with the new logo on it was also dramatically changed. Equipment which was developed in cooperation with the club’s technical partner Under Armour is now fully customized and produced in Loko’s traditional red-and-green colors.
Along with the exclusive design, the kit is technologically innovative. The fabric is ultra-soft and smooth for extreme comfort with very little weight. The material wicks sweat, does not cling to the body and dries very fast. And 4-way stretch construction enables better movement in every direction.