Loko earns the BRONZE Euroleague Devotion Marketing Award

This year, Lokomotiv Kuban presented The First Squad creative artwork and comic book campaign for the annual Euroleague Devotion Marketing Awards. It is the first international award in Loko's history.

This season, 18 Euroleague Basketball clubs in total presented their best marketing strategy of the season to compete for the gold, silver and bronze Devotion Marketing Awards. The nine finalists reviewed their fellow clubs’ projects and were eligible to vote for any of the other nominees, but not for themselves. Lokomotiv Kuban Krasnodar’s project earned it the BRONZE Devotion Marketing Award.

Denis Lagutin, Marketing Director of PBC Lokomotiv Kuban

— It's a big joy and big honor to get the award. A lot of efforts, energy, heart, and exertion were invested in the project. It's always nice to see that hard work for the sake of a big goal awakes an echo in fans and the professional society's heart. I would like to thank the clubs that voted for us, fans who welcomed, supported our project and helped to develop it in a sense. I would like to express my special gratitude to President of Lokomotiv Kuban Andrey Vedishchev who supported implementation of the project.

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